Agenda

The Sentiment Analysis Symposium offers two tracks over two days:

Register for either day or both, and mix-and-match Presentation and Workshop track participation. For a Workshop track agenda with descriptions, visit the Workshops page.

July 15
8:00 am-8:45 am Registration & Coffee
Morning Sessions
8:45 am-9:00 am
Global Analytics: Text, Speech, Sentiment, and Sense
Seth Grimes, Alta Plana Corporation; conference chair
9:00 am-9:20 am
Keynote: The State of Sentiment
Bing Liu, University of Illinois, Chicago
  Presentation Track Workshop Track
9:25 am-9:50 am
Visual Social
Francesco D'Orazio, Face, Pulsar
Tutorial: Sentiment Analysis: Mining Opinions, Sentiments, and Emotions, part 1
Bing Liu, University of Illinois, Chicago
(visit the Workshops page for detail.)
9:50 am-10:15 am
Segmenting Advocates to Develop Marketing Strategies and Communications
Brook Miller, MotiveQuest
10:15 am-10:40 am
The Predictive Nature of Social Data
Rob Key, Converseon and Joel Rubinson, Rubinson Partners
10:40 am-11:00 am Break
  Presentation Track Workshop Track
11:00 am-11:30 am
Inferring Demographics from Social Data
Rohini Srihari, SmartFocus
Tutorial: Sentiment Analysis, part 2
Bing Liu, University of Illinois, Chicago
(visit the Workshops page for detail.)
11:30 am-11:55 am
Social Sentiment Indices powered by X-Scores (SSIX)
Brian Davis, Insight Centre for Data Analytics
11:55 am-12:20 pm
A Comprehensive Research Approach to Customer Understanding
Anjali Lai, Forrester Research
12:20 pm-12:30 pm
What Were You Thinking? Syntax Tells All.
Jeff Catlin, Lexalytics
Lunch & Networking
12:30 pm-1:30 pm Lunch & Networking
Afternoon Sessions
  Presentation Track Workshop Track
1:30 pm-2:10 pm
Keynote: The Commercialization of Cognitive Systems: Transforming the Software Market
2:10 pm-2:35 pm
Providing direction to the fashion industry based on online sentiment's deviations from expert-anointed colors
Bethany Bengtson, Bottlenose
Workshop: Word2Vec for Sentiment Analysis
Michael Czerny, L-3 Data Tactics
(visit the Workshops page for detail.)
2:35 pm-3:00 pm
Measuring and Combating Gender Biases in the Workplace
Moritz Sudhof, Kanjoya
3:00 pm-3:30 pm Break
  Presentation Track Workshop Track
3:30 pm-4:30 pm
How to Detect Pervasive Issues Early and Develop Future Products Through VOC Analytics
Workshop: Cognitive Computing
Sue Feldman, Synthexis and Hadley Reynolds, Next Era Research
(visit the Workshops page for detail.)
Active Listening
Kurtis Williams, InMoment
From Strangers to Acquaintances: Multidimensional Customer Profiling
4:30 pm-5:30 pm
Get the Fact(oid)s Straight: Towards Deeper Verisimilitude Estimation
Karo Moilanen, TheySay
Workshop: Natural Language Generation
(visit the Workshops page for detail.)
Sentiment Analysis in Predicting Corporate Misconduct
Bennett Borden, Drinker Biddle & Reath
Measure Media: Emotional Spectrum, Intensity, and Action Indicators
Ann Feeney, Cision
Networking Reception
5:30 pm-7:00 pm Networking Reception
Join us for drinks and hors d'oeuvres
July 16
Morning Session
8:30 am-8:40 am
Day 2 Welcome
Seth Grimes, Alta Plana Corporation; conference chair
  Presentation Track Workshop Track
8:40 am-9:10 am
A Predictive Model of Social/Content Effectiveness
Derek Richer, KRC Research, and Jason Moriber, Verizon
Demos!
  • 8:40 am DandelionAPI -- SpazioDati
  • 8:50 am TheySay
  • 9:00 am Lexalytics
  • 9:10 am Convey API -- Revealed Context
  • 9:20 am MeaningCloud -- Daedalus
  • 9:30 am SocialGist
  • 9:40 am MindSight applied neuroscience -- Copernicus
  • 9:50 am SENSEI summarization
9:10 am-9:35 am
The Business Case: Can Sentiment Affect Our Understanding of Customers?
Amanda Wray, Walker Info
9:35 am-10:00 am
Mining Text to Pinpoint Customer Reactions to Products
Mark Turner, Teradata Aster
10:00 am-10:10 am
From Bag of Words to a Graph of Concepts
Ugo Scaiella, SpazioDati
10:10 am-10:30 am Break
  Presentation Track Workshop Track
10:30 am-11:00 am
Panel: Research Frontiers
Robert Dale, Gwen Littlewort
Workshop: Social Media Metrics and Measurement
(visit the Workshops page for detail.)
11:00 am-11:30 am
Quick Takes
10-minute presentations/demos of technologies, solutions, and services
  • Build a Sentiment Predictor in 5 Minutes
    Lukasz Augustyniak, Wroclaw University of Technology
  • Enterprise Speech to Text
    Craig Golightly, Software Technology Group
  • From Sentiment Analysis to Persuasion Analysis
    Jason Kessler, CDK Digital Marketing
11:30 am-11:40 am
Social Data Aggregation for Asian Markets: China, Japan, Korea & Beyond
Steve Dodd, Socialgist
Workshop: Motivational Insights Drive Marketing Strategies
David Forbes, The Forbes Consulting Group
(visit the Workshops page for detail.)
11:40 am-12:05 pm
The Impact of Event Labels on Judgments of Sentiment and Emotion
Nichole Hansen, Decisive Analytics Corporation
12:05 pm-12:30 pm
Humanizing the Machine: Why We Need Human Intelligence to Pick Up Where the Machine Leaves Off
Lukas Biewald, CrowdFlower
Lunch & Networking
12:30 pm-1:30 pm Lunch & Networking
Afternoon Session
  Presentation Track Workshop Track
1:30 pm-2:35 pm
Presentations and Panel: Sentiment Analysis in Healthcare
  • Why Did My Patients Rate the Hospital a 3 out of 10?
  • Susan Madden, DSE Analytics, Inc.
  • Social Media Data Mining to Inform Health Behavior Change Campaigns
  • Voice of the Patient: Deriving Insights from Patient Satisfaction Surveys
  • Anne-Marie Currie, The Advisory Board Company

Financial Markets, part 1


Moderator: Bartt Kellermann, Global Capital Acquisition (GCA) and Battle of the Quants.

(visit the Workshops page for detail.)
  • Financial News Analysis for Equity and Credit
  • Eiji Hirasawa, FTRI (NIKKEI Group)
  • Improving Sentiment for Investing through Stock Price Extraction
  • Kevin Coogan, Zettacap
  • Sentiment & The Markets: Extracting Intent & Influence for Predictive Trading Strategies
  • James Ross, HedgeChatter
  • Combine Domain Expertise and Sentiment Analysis
  • Evan Schnidman, Prattle Analytics
2:50 pm-3:15 pm
Emojineering @ Instagram
Thomas Dimson, Instagram
3:15 pm-3:45 pm Break
  Presentation Track Workshop Track
3:45 pm-4:10 pm
Wearables Gushing With Emotions: New Brand Engagement Architecture
Scott Amyx, Amyx McKinsey
Financial Markets, part 2

Moderator: Bartt Kellermann.

(visit the Workshops page for detail.)
  • Sentiment Analysis in Finance: From Bag of Words to Bag of Insights
  • Vika Abrecht, Bloomberg
  • Financial Markets and Trading Strategies
  • John Liu, Digital Reasoning
  • Interpreting Group Investment Behavior from Twitter
  • Joe Gits, Social Market Analytics
  • The Evolution of Social Analysis for Capital Markets: Moving Beyond Financial Chatter
  • Chris Camillo, TickerTags
4:10 pm-4:35 pm
Understanding Emotion Responses Across Cultures
Daniel McDuff, Affectiva
4:35 pm-5:00 pm
Speech Analytics
Jeff Gallino, CallMiner
5:00 pm-5:30 pm
Exploiting Sentiment Analysis in Virtual Assistants
Fred Roberts, Artificial Solutions
5:30 pm
Conference Close: A Look Ahead
Seth Grimes, Alta Plana Corporation; conference chair

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