The Sentiment Analysis Symposium offers two tracks over two days:

July 15
8:00 am-8:45 am Registration & Coffee
Morning Sessions
8:45 am-9:00 am
Global Analytics: Text, Speech, Sentiment, and Sense
Seth Grimes, Alta Plana Corporation; conference chair
  Presentation Track Workshop Track
9:00 am-10:40 am
Keynote: The State of Sentiment
Bing Liu, University of Illinois, Chicago
Visual Social
Francesco D'Orazio, Face, Pulsar
Segmenting Advocates to Develop Marketing Strategies and Communications
Brook Miller, MotiveQuest
10:40 am-11:00 am Break
  Presentation Track Workshop Track
11:00 am-12:30 pm
Insight, Analysis, and Impact
Karla Wachter, Waggener Edstrom (pending)
Tutorial: Sentiment Analysis, part 1
Bing Liu, University of Illinois, Chicago
Social Sentiment Indices powered by X-Scores (SSIX)
Brian Davis, Insight Centre for Data Analytics
From Social Listening to Customer Understanding via a Comprehensive Research Approach
Anjali Lai, Forrester Research
Lunch & Networking
12:30 pm-1:30 pm Lunch & Networking
Afternoon Sessions
  Presentation Track Workshop Track
1:30 pm-3:00 pm
The Commercialization of Cognitive Systems: Transforming the Software Market
Tutorial: Sentiment Analysis, part 2
Bing Liu, University of Illinois, Chicago
Providing direction to the fashion industry based on online sentiment's deviations from expert-anointed colors
Bethany Bengtson, Bottlenose
Measuring and Combating Gender Biases in the Workplace
Moritz Sudhof, Kanjoya
3:00 pm-3:30 pm Break
  Presentation Track Workshop Track
3:30 pm-4:30 pm
How to Detect Pervasive Issues Early and Develop Future Products Through VOC Analytics
Workshop: Cognitive Computing
Sue Feldman, Synthexis
Active Listening
Kurtis Williams, InMoment
From Strangers to Acquaintances: Multidimensional Customer Profiling
4:30 pm-5:30 pm
Get the Fact(oid)s Straight: Towards Deeper Verisimilitude Estimation
Karo Moilanen, TheySay
Workshop: Natural Language Generation
Sentiment Analysis in Predicting Corporate Misconduct
Bennett Borden, Drinker Biddle & Reath
Measure Media: Emotional Spectrum, Intensity, and Action Indicators
Ann Feeney, Cision
Networking Reception
5:30 pm-7:00 pm Networking Reception
Join us for drinks and hors d'oeuvres
July 16
Morning Session
8:30 am-8:40 am
Day 2 Welcome
Seth Grimes, Alta Plana Corporation; conference chair
  Presentation Track Workshop Track
8:40 am-9:15 am
A Predictive Model of Social/Content Effectiveness
Derek Richter, KRC Research, and Jason Moriber, Verizon
Sponsored Workshops
(mouseover here for description)
9:15 am-9:40 am
The Business Case: Can Sentiment Affect Our Understanding of Customers?
Amanda Wray, Walker Info
9:40 am-10:10 am
Mining Text to Pinpoint Customer Reactions to Products
Mark Turner, Teradata Aster
10:10 am-10:30 am Break
  Presentation Track Workshop Track
10:30 am-11:05 am
Panel: Research Frontiers
Robert Dale, Bing Liu
Workshop: Metrics and Measurement
11:05 am-11:30 am
The Impact of Event Labels on Judgments of Sentiment and Emotion
Nichole Hansen, Decisive Analytics Corporation
11:30 am-11:50 am
Lightning Talks
5-minute presentations/demos of technologies, solutions, and services
  • Build a Sentiment Predictor in 5 Minutes
    Lukasz Augustyniak, Wroclaw University of Technology
  • Enterprise Speech to Text
    Craig Golightly, Software Technology Group
  • From Sentiment Analysis to Persuasion Analysis
    Jason Kessler, CDK Digital Marketing
Workshop: Neuromarketing and the Science of Emotion
11:50 am-12:05 pm
Jose Gonazales, Daedalus
12:05 pm-12:30 pm
Humanizing the Machine: Why We Need Human Intelligence to Pick Up Where the Machine Leaves Off
Lukas Biewald, CrowdFlower
Lunch & Networking
12:30 pm-1:30 pm Lunch & Networking
Afternoon Session
  Presentation Track Workshop Track
1:30 pm-2:35 pm
Presentations and Panel: Sentiment Analysis in Healthcare
  • Why Did My Patients Rate the Hospital a 3 out of 10?
  • Susan Madden, DSE Analytics, Inc.
  • Social Media Data Mining to Inform Health Behavior Change Campaigns
  • Voice of the Patient: Deriving Insights from Patient Satisfaction Surveys
  • Anne-Marie Currie, The Advisory Board Company
Financial Markets, part 1
  • Financial News Analysis for Equity and Credit
  • Eiji Hirasawa, FTRI (NIKKEI Group)
  • Improving Sentiment for Investing through Stock Price Extraction
  • Kevin Coogan, Zettacap
  • Sentiment & The Markets: Extracting Intent & Influence for Predictive Trading Strategies
  • James Ross, HedgeChatter
  • Near-Real Time Sentiment Analytics for Low Latency Trading
2:50 pm-3:15 pm
Natural Social and Emotive Cues (pending)
3:15 pm-3:45 pm Break
  Presentation Track Workshop Track
3:45 pm-4:10 pm
Wearables Gushing With Emotions: New Brand Engagement Architecture
Scott Amyx, Amyx McKinsey
Financial Markets, part 2
  • Financial Markets and Trading Strategies
  • John Liu, Digital Reasoning
  • News Sentiment Analysis - An Application for Trading
  • Interpreting Group Investment Behavior from Twitter
  • Joe Gits, Social Market Analytics
4:10 pm-4:35 pm
Understanding Emotion Responses Across Cultures
Daniel McDuff, Affectiva
4:35 pm-5:00 pm
Speech Analytics
Jeff Gallino, CallMiner
5:00 pm-5:30 pm
Exploiting Sentiment Analysis in Virtual Assistants
Fred Roberts, Artificial Solutions
5:30 pm
Conference Close: A Look Ahead
Seth Grimes, Alta Plana Corporation; conference chair



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